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Mission, culture and strategy

We see tourism as an enriching meeting of people, characterised by curiosity and interest in each other as well as in the living environment and culture. As the Destination Management Organisation (DMO) of the Destination Bern with its sub-regions Gantrisch, Emmental, Oberaargau and Laupen, we bring together the various players along the tourism service chain.

The photo shows a snow-covered landscape above Bern with a view of the Bundeshaus. The snow-covered trees and the calm River Aare lend the scene a peaceful winter tranquillity.

Strategic marketing combined with the Bernese attitude to life

  • Mission

    Focussing on the idea of networking, we position and develop the destination and strengthen its competitiveness in the market in an innovative and resource-saving way.

  • Vision

    Together we bring the Bernese way of life to life.

  • Understanding

    We understand tourism in its original form as an enriching meeting of people, characterised by curiosity and interest in each other and in the living environment and culture.

Three people walk through a wintry landscape with snow-covered roofs in the background. They are smiling and appear relaxed. The clear air and sunlight create a calm, peaceful and refreshing atmosphere.
© Bern Welcome

The corporate culture of Bern Welcome

The implementation of the corporate strategy can only succeed with the interest of the people involved. The agile organisation requires an active exchange and an interest in upstream and downstream work steps.

It enables personal initiative and direct collaboration across hierarchical and team boundaries. The corporate culture is an active culture. It thrives on shared goals and feedback. Everyone contributes additions and enhancements and lives the culture in their daily collaboration.

  • Diversity

    We are committed to a balanced mix of genders and age groups. We distance ourselves from discrimination, marginalisation and violence. We are interested in and understand other points of view and see diversity as an opportunity to learn from one another.

  • Education

    We promote and challenge the skills of our employees. We offer our employees internal and external specialised training.

  • Lifestyle and understanding of tourism

    With our vision, we convey the Bernese way of life to everyone who visits the destination of Bern.

  • Co-operation

    We value objective discussion, solution-orientated collaboration and a respectful feedback culture. We foster open dialogue across all hierarchical levels. We give and take responsibility and thus enable personal initiative.

  • Networking and success

    We seek out, know and understand the characteristics and differences of our markets, topics and strategic business areas. We orientate ourselves to the needs of our target groups and stakeholders and develop competitive thematic clusters. We network players from different sectors with a view to the entire tourism service chain.

  • Trust

    We take care to maintain benevolent relationships and honour our agreements. We include partners and colleagues in our considerations and create understanding. We orientate ourselves towards common goals, a common corporate strategy and excellent services.

Corporate strategy and corporate culture

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In der blauen Stunde hüllt sich Bern in ein mystisches Licht, während die Schneedecke die Stadt in Stille taucht und das Münster stolz in den Nachthimmel ragt, eine Szene von stiller Pracht.
Press releases
Bern shines in the winter evening glow; soft light illuminates the snow-covered roofs and streets, while the historic towers rise peacefully into the sky.
Annual Reports
In an elegant hall, people stand together in small groups, listening to a speaker and engrossed in lively networking conversations, all under atmospheric chandeliers.
Bern-Netzwerk
Cheerful conversations at a workshop: a man in a striped top laughs while chatting to a group of concentrated listeners.
Partner:in werden
Two people on an escalator ascend to a tourist information centre with signs for city tours, relaxed and expectant of the experiences to come.
Werbeplattformen
The picture shows the famous Zytglogge (clock tower) in Bern, Switzerland. It is a busy street scene with historic buildings on both sides leading up to the tower. The tower is decorated with a large clock and ornaments. People walk along the street while the shops in the arcades are illuminated. The scene looks festive and lively, with a cosy evening atmosphere.
Jobs