Mission, culture and strategy

We see tourism as an enriching meeting of people, characterised by curiosity and interest in each other as well as in the living environment and culture. As the Destination Management Organisation (DMO) of the Destination Bern with its sub-regions Gantrisch, Emmental, Oberaargau and Laupen, we bring together the various players along the tourism service chain.

The Aare meanders briskly through Bern, past the traditional houses and green banks, a picture of summery lightness and urban harmony with nature under an expansive sky.

Strategic marketing combined with the Bernese attitude to life

Mission
Focussing on the idea of networking, we position and develop the destination and strengthen its competitiveness in the market in an innovative and resource-saving way.
Vision
Together we bring the Bernese way of life to life.
Understanding
We understand tourism in its original form as an enriching meeting of people, characterised by curiosity and interest in each other and in the living environment and culture.

Against the historic backdrop of the Bundesplatz in Bern, two women and a man enjoy themselves in the splashing water feature, their faces filled with joy. It is a lively, joyful moment in the centre of the city.

In the early evening hours, a viewing tower rises up on the Frienisberg long-distance viewing route, surrounded by a forest over which the sun sets gently, creating an atmosphere of peace and wonder.

The corporate culture of Bern Welcome

The implementation of the corporate strategy can only succeed with the interest of the people involved. The agile organisation requires an active exchange and an interest in upstream and downstream work steps.

It enables personal initiative and direct collaboration across hierarchical and team boundaries. The corporate culture is an active culture. It thrives on shared goals and feedback. Everyone contributes additions and enhancements and lives the culture in their daily collaboration.

Diversity
We are committed to a balanced mix of genders and age groups. We distance ourselves from discrimination, marginalisation and violence. We are interested in and understand other points of view and see diversity as an opportunity to learn from one another.
Education
We promote and challenge the skills of our employees. We offer our employees internal and external specialised training.
Lifestyle and understanding of tourism
With our vision, we convey the Bernese way of life to everyone who visits the destination of Bern.
Co-operation
We value objective discussion, solution-orientated collaboration and a respectful feedback culture. We foster open dialogue across all hierarchical levels. We give and take responsibility and thus enable personal initiative.
Networking and success
We seek out, know and understand the characteristics and differences of our markets, topics and strategic business areas. We orientate ourselves to the needs of our target groups and stakeholders and develop competitive thematic clusters. We network players from different sectors with a view to the entire tourism service chain.
Trust
We take care to maintain benevolent relationships and honour our agreements. We include partners and colleagues in our considerations and create understanding. We orientate ourselves towards common goals, a common corporate strategy and excellent services.