Skip to main content.
Bern Welcome Logo

Success Stories

Published: 02.12.2025

Collaboration between players in the Bern-Netzwerk creates attractive offers that enable guests to enjoy unique experiences in the destination. This is how shared product development strengthens competitiveness.

Country Pastries for WEURO 2025

“Why not symbolically serve the participating countries' embassies a piece of home?”
Patrik Bohnenblust, Bread à porter
Three people look into the camera with a smile. They are standing in a bakery. In front of them - beautifully draped - are Spanish rolls with ham and tomatoes. Behind them is a Spanish scarf. The scene looks cheerful and joyful.

Joint Offer

Patrik Bohnenblust from Bread à porter came up with something special for WEURO 2025: baking traditional pastries from the countries playing in Bern. Said and done: thanks to Rebekka Gfeller from the International Bern Welcome Desk, ambassadors got involved and helped not only with recipes but also hands-on in the bakery.

Tour: "Güsche – Playfully on the Gurten"

“StattLand was asked to design a tour for seminar participants. They did an excellent job of engaging different groups with a quiz format.”
Joëlle Estermann, Gurten
“I think I can speak for both of us when I say: we are very happy with the result.”
Adrian Willi, StattLand
The picture shows a group of participants on the **guided tour** organised by the StattLand association listening attentively to a guide. In the centre is a striking wooden tower, which the guide points out with an explanatory gesture. The atmosphere is lively and inquisitive as the group listens attentively to the explanations.

Join Offer

StattLand had long wanted to offer a tour on the Gurten. The Gurten, for its part, was looking for a new fringe programme. At a Bern-Netwerk workshop, the idea for the tour "Güsche – Playfully on the Gurten" was born.

Bread Pockets "Artfully Wrapped"

“The bread bags are great advertising space. Everyone gets one – and if they look different, people take a closer look.”
Patrik Bohnenblust, Bread à porter
“And I think it's great if we can inspire children to think about what bread means to them.”
Pia Lädrach, Creaviva
The picture shows three people standing next to a purple cargo bike labelled "BREDA À PORTER" and laughing. They are standing in front of a modern building in sunny weather. The mood is lively and cheerful, full of positive energy.

Join Offer

For the third edition of Kulturherbst Bern, Altstadtbäckerei and Creaviva teamed up to create the "Artfully Wrapped" bread pockets. The two Bern-Vernetzer:innen ensured mutual visibility. Bern Welcome supported this joint product through the Kulturherbst campaign.

Cultural autumn

“It gets really interesting when people from different industries come together and step outside their own environment – that's what the Bern-Netzwerk enables. ”
Merja Rinderli, Bern Historical Museum
“The art is bringing the right people together and finding common ground that everyone can shape their offer around.”
Thomas Kübli, Hotel Ambassador and Restaurant Taishi
The picture shows two women in a historic street in Bern. They are laughing and looking at a colourful book together. The surroundings are festively decorated with flags, creating a cheerful and inviting atmosphere.

Join offer

With the support of players from the Bern-Netzwerk and in collaboration with partners from across the region, Bern Welcome is launching the third edition of Cultural Autumn Bern. Based on guest needs and enriched by expertise from a range of industries, the campaign offers themed inspiration along with ideas for day trips and short stays – including specific overnight packages. The campaign provides a strong platform for members of the Bern-Netzwerk – especially those who create dedicated offers for this occasion.

Bern E-Bike Love

“With current changes, we want to diversify and be attractive especially on weekends. Offers like this, combined with leisure experiences, help us achieve that.”
Robert Kneubühler, Hotel Alpenblick
“On the one hand, we can present our offer to the people of Bern through the package. On the other hand, collaboration with the hotels allows us to keep guests longer and rent out our e-bikes for more days.”
Stephanie Kneubühler, Rent a Bike
Three people on e-bikes in front of the Kursaal Bern, ready for a bike ride. The sun is shining and the sky is clear, creating a joyful and expectant mood. It's a perfect day for an adventure.

Join Offer

Selected hotels in Bern joined forces with Rent a Bike to offer "Bern E-Bike Love": a package that includes accommodation, dinner, e-bike rental and programme suggestions. A bundle that delights e-bike fans – not just for the price.

Hotel Offer for Families

“The hotel promotion, originally launched with the “Chüssilose” offer, has since evolved into a permanent offer for families. It continues to attract attention – especially among local guests.”
Karin Kunz, Swissôtel Kursaal Bern
A mother reads a book entitled "BERN" to her two happy children, who are playing with cuddly toys in a cosy hotel room that radiates warmth and family happiness.

Join Offer

Launched in autumn 2020 with our hotel partners under the name "Chüssilose": children up to 16 stay free in their parents' room. The offer has become permanent, draws attention, and appeals especially to local guests. It is seasonally adapted and enriched with other offers to highlight the city's and region's benefits.

50 Years of Women’s Suffrage

“With the launch of the beer ‘Bärner Meitschi’, our partnership with Bern Welcome produced a successful product to celebrate the suffrage anniversary.”
Bernard Fuhrer, Felsenau Brewery
The picture shows a rustic kitchen scene. In the centre are a sieve with flour, two green apples, two cinnamon buns and a bottle of "Bärner Meitschi" beer. The scene is inviting and conveys a cosy, artisan atmosphere.

A "Bärner-Meitschi" and a (yeast) snail

The networking efforts during the anniversary year of women's suffrage in Switzerland led to the creation of two successful offerings. Another great achievement: the original SAFFA snail from 1928 was rediscovered and restored – and can now be viewed in front of the Bern Historical Museum.

Beer Experiences

“Through cooperation, we created an innovative format offering atmospheric evenings in Bern’s museums and attracting new audiences. Thanks to the Bern-Netzwerk, we now even have our own beer!”
Merja Rinderli, Bern Historical Museum
The photo presents an impressive collection of beer samples, neatly arranged and ready for tasting. The colour palette ranges from pale yellow to deep amber and reds, underlining the variety of beers on offer. The scene is set in a dimly lit room, the focus is on the filled glasses, creating the expectation of a flavourful experience.

Brilliant beer ideas

The beer capital Bern – along with its local products and brewing culture across the region – is brought to life by a wide range of players within the Bern-Netzwerk. It’s only through their collaboration that inspiring joint offers such as the Biermärit, the Beer Tour, or brewing in the museum become possible.

Ready for the next success story?

Whether it’s for an idea exchange or a concrete project – we look forward to hearing from you!

Portrait of Saskia Zahnd in the rose garden
Saskia Zahnd
Bern Tourism Network Manager