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References from major events

From sporting events and cultural festivals to large-scale occasions – the central location is not the only argument in favour of Bern as a venue. In their testimonials, event organisers share what they value most about the Bern region.

The picture shows a huge crowd of people in red and white dresses marching across the Nydegg Bridge in Bern. The atmosphere is festive, united and full of energy - presumably a sporting or bank holidays event.

World Cheese Awards 2025

In November, Bern was named the Capital of Cheese with the World Cheese Awards, attracting around 7,500 people to the city. Over three days, the search for the world’s best cheeses took place in the new Festhalle at Bernexpo. Competitions, tastings and concerts provided entertainment for young and old alike. According to the organisers and a member of the jury, the event in Bern was a “perfect match”. Find out what else they say about Bern as a business destination and about organising the event in the video.

UEFA Women’s Euro 2025

Red and white – that is what Bern looked like on 18 July 2025, when more than 250,000 people marched in the fan walk to Wankdorf Stadium. The major event left a lasting, sustainable impression – and set a beacon for women’s football. For Bern, UEFA Women’s EURO meant 120,000 match attendees, four games at Wankdorf Stadium and 10,000 hours of voluntary work by a total of 100 volunteers.

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The picture shows a huge crowd of people in red and white dresses marching across the Nydegg Bridge in Bern. The atmosphere is festive, united and full of energy - presumably a sporting or bank holidays event.
© Berner Ballzauber / Duy Tong
The picture shows a huge crowd of people in red and white dresses marching across the Nydegg Bridge in Bern. The atmosphere is festive, united and full of energy - presumably a sporting or bank holidays event.
© Berner Ballzauber / Duy Tong
The picture shows the Swiss women's national team on the Bundesplatz as part of the Women's Euro 2025 farewell ceremony
© Berner Ballzauber / Duy Tong
The picture shows a huge crowd of people sitting on the Bundesplatz - eagerly watching the Swiss women's national team play. The Ferris wheel and the Bundeshaus can be seen in the background.
© Berner Ballzauber / Duy Tong
“Thank you for the great collaboration! The images of EURO 2025 in Bern went around the world.”
Hannah Sutter, Co-Head of UEFA Women’s Euro 2025 Host City Bern

Swiss Skills 2025

Florists, automotive mechatronics technicians or bakers: more than 150 professions were represented at the SwissSkills Championships 2025. Young professionals showcased their talents in Bern in front of more than 120,000 visitors. The event was a great success – also thanks to the support of the Bern Convention Bureau.

Herofest

At Herofest, the Bernexpo site transforms into a paradise for gaming, e-sports and nerd culture. Since its first edition in 2018, the event has grown steadily. In 2025, around 25,000 visitors attended.

The picture is in shades of purple and shows many people gaming together. The people are all sitting with headsets on screens. In the background there is a large screen with the inscription Herofest.
A big stage for nerd culture: Why Herofest is the perfect fit for Bern
The picture shows a cheerful group of people, apparently colleagues, on a cobbled street in front of a historic building. They are laughing and exude a relaxed, positive atmosphere, as if they are celebrating a pleasant collaboration.
Bern Convention Bureau

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