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References from major events

There are many reasons why Bern is the ideal destination for anything from culture festivals to large-scale sporting events. In their testimonials, event organisers share what they value most about the region.

The picture shows a huge crowd of people in red and white dresses marching across the Nydegg Bridge in Bern. The atmosphere is festive, united and full of energy - presumably a sporting or bank holidays event.

World Cheese Awards 2025

In November of 2025, Bern became the Capital of Cheese as it hosted the World Cheese Awards. The search for the world’s best cheeses took place over the course of three days in the Neue Festhalle at Bernexpo. Competitions, tastings and concerts provided entertainment for the 7,500 visitors of all ages. According to the organisers and a member of the jury, the event and Bern were “a perfect match”. Hear what else they have to say about Bern as a business destination and organising their event in the federal city in our video.

UEFA Women’s EURO 2025

On 18 July 2025, Bern turned into a sea of red and white as over 250,000 people came together for a fan march to Wankdorf Stadium. The tournament left a lasting impression – and became a beacon for women’s football. 120,000 fans attended the four games at Wankdorf Stadium, and 100 volunteers contributed a total of 10,000 hours of work to make this major sporting event in the federal city a success.

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The picture shows a huge crowd of people in red and white dresses marching across the Nydegg Bridge in Bern. The atmosphere is festive, united and full of energy - presumably a sporting or bank holidays event.
© Berner Ballzauber / Duy Tong
The picture shows a huge crowd of people in red and white dresses marching across the Nydegg Bridge in Bern. The atmosphere is festive, united and full of energy - presumably a sporting or bank holidays event.
© Berner Ballzauber / Duy Tong
The picture shows the Swiss women's national team on the Bundesplatz as part of the Women's Euro 2025 farewell ceremony
© Berner Ballzauber / Duy Tong
The picture shows a huge crowd of people sitting on the Bundesplatz - eagerly watching the Swiss women's national team play. The Ferris wheel and the Bundeshaus can be seen in the background.
© Berner Ballzauber / Duy Tong
““Thank you for the great collaboration! The images of the EURO 2025 in Bern went around the world.”
Hannah Sutter, Co-Head of UEFA Women’s Euro 2025 Host City Bern

SwissSkills 2025

From florist to automotive mechatronics technician to baker, more than 150 professions were represented at the 2025 SwissSkills Championships in Bern. Young professionals showcased their talents in front of over 120,000 visitors. The event was a great success, thanks in part to the support of the Bern Convention Bureau.

Herofest

For Herofest, the Bernexpo site transforms into a mecca for gaming, e-sports and nerd culture. The event has grown steadily since its debut in 2018 – in 2025, it attracted nearly 25,000 visitors.

The picture is in shades of purple and shows many people gaming together. The people are all sitting with headsets on screens. In the background there is a large screen with the inscription Herofest.
A big stage for nerd culture: Why Herofest is the perfect fit for Bern
The picture shows a cheerful group of people, apparently colleagues, on a cobbled street in front of a historic building. They are laughing and exude a relaxed, positive atmosphere, as if they are celebrating a pleasant collaboration.
Bern Convention Bureau

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