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The picture shows a stylish selection of perfume packaging and a glass bottle labelled "hey KLARA". The packaging is elegantly designed in black and features colourful banderoles with lovingly designed messages such as "Flowers for you" and "Because you are unique!". The design is minimalist and modern, but at the same time conveys a personal touch that is perfect for gifts. The glass bottle and the high-quality packaging on a rustic wooden surface reinforce the impression of elegance and exclusivity. This presentation invites you to experience the fragrances as special and personalised gifts.
The picture shows a stylish selection of perfume packaging and a glass bottle labelled "hey KLARA". The packaging is elegantly designed in black and features colourful banderoles with lovingly designed messages such as "Flowers for you" and "Because you are unique!". The design is minimalist and modern, but at the same time conveys a personal touch that is perfect for gifts. The glass bottle and the high-quality packaging on a rustic wooden surface reinforce the impression of elegance and exclusivity. This presentation invites you to experience the fragrances as special and personalised gifts.
The picture shows a perfume bottle from the "Bern Collection" called "Aare Wasser" by Art of Scent. The elegant packaging and design of the bottle exude exclusivity. A subtle turquoise background creates a calming atmosphere, while the small stones in the foreground add a natural element, possibly hinting at the inspiring purity and freshness of the fragrance.

HeyKLARA

Discover perfume, create perfume, give perfume as a gift. The Bernese perfumery ‘HeyKLARA’ under the arcades of the old town offers very special fragrance experiences.

Useful information

  • City of Bern
  • Fragrances and cosmetics
  • Luxury
  • Regional
  • Shopping

Fragrances tell stories, awaken feelings and evoke memories. In the Bern perfume studio, visitors are immersed in a world of fragrances.

The picture shows a stylishly furnished room that is probably used for workshops or fragrance tastings. The long wooden floor and the warm colours of the furnishings create an inviting and cosy atmosphere. On the left wall is a shelf with small bottles, probably scented oils or essences, neatly lined up and inviting you to experiment. In the background, there are comfortable armchairs and a small table, suggesting a lounge area. The interior design is well thought out and invites visitors to relax and enjoy the sensory experience in a peaceful environment.
© Nicole Walker

Choosing a perfume simply because the scent triggers something in you - uninfluenced by the name, packaging and colours - may be unusual, but it is a touching experience. Pure deceleration.

On Fridays, you can put together individual mix & match sets of different fragrances or discover beautiful gift ideas in the open shop

The picture shows a small group of people gathered in a stylishly furnished room, sniffing fragrance samples. One woman hands the other two fragrance strips while they interact with each other in a friendly manner and smile. The scene exudes a relaxed and personal atmosphere that could suggest a fragrance or aromatherapy tasting. Decorative elements and warm lighting can be seen in the background, making the room cosy and inviting. The participants seem visibly interested and enjoy the shared sensory experience.
© thomashodel.ch

The creations of Bernese perfumer Brigitte Witschi from ‘art of scent - SWISS perfumes’ are also available. She has designed the ‘Bern Collection’ as an ode to Bern. This includes ‘Aarewasser’, a delicate fragrance that captures the freshness of the green river and is reminiscent of happy, carefree days. Or the ‘Bergduft’ perfume line inspired by the Swiss mountains with the three Alpine flower fragrances ‘Edelweiss’, ‘Blauer Enzian’ and ‘Silberdistel’.

The picture shows carefully arranged perfume bottles with essential oils that exude an atmosphere of sophistication and tranquillity. The soft light emphasises the golden and amber-coloured liquid in the bottles, suggesting exquisite and fragrant contents.
The picture shows a perfume bottle and the corresponding packaging of the "Aare Wasser" Bern Collection by Art of Scent, placed on the banks of the River Aare in Bern. The clear blue of the river in the background creates a natural backdrop that reflects the freshness of the fragrance and emphasises the product's connection to the city of Bern. The natural surroundings and the riverbank lend the image a peaceful and earthy atmosphere.

A unique experience awaits in creating a personal fragrance during a specialized workshop. Participants delve into fascinating insights from the history of perfume, sample rare essences, and, under expert guidance, compose a bespoke fragrance blend. The workshop is available for individuals as well as groups of up to four.

At the HeyKLARA perfume atelier in Bern’s Old Town, scent dreams come to life!

Eine mittelalte Frau riecht an einer Parfumflasche, neben ihr sind diverse Flacons aufgereiht. Sie trägt die blonden Haare zu einem Bob geschnitten. Über dem blauen Shirt trägt sie eine beige Strickjacke, dazu blaue Jeans.

“My studio is very Bernese”

How does the city of Bern smell and what customer experience really moved you? An interview with Nicole Walker, manager of HeyKLARA.

Location

Rathausgasse 49
3011 Bern

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